Magnolia Strategy | Strategic Selling to Senior Executives

Contact:    info@magstg.com

Strategic Selling to Senior Business Executives

Target your customers’ most critical business priorities


How smooth are your sales interactions
with senior business executives at customer companies?

 



  “That is a great way to lay out our business”

                             President of a rapidly growing pharmaceutical company

                             upon seeing process operating model and business information flows

                             summary of the business

 


  “That makes sense”

                             COO of the same company upon seeing proposed
                             software adoption roadmap linked to the highest priority improvements

                             in process operating model and business information flows

 


  “We can do that”

                             CFO of the same company in response to first software pricing offer

                             at the start of contract negotiations 

 

 


Are you selling to the highest business transformation
value potential of your enterprise software offering?

 



Process operating models and business information flows link the transformation potential
of software to the competitive aspirations of senior business executives

 

 

Strategic competitiveness conversations vs. typical software sales enagements



Linking the transformation potential of software to the competitive aspirations of senior
business executives empowers selling to the highest possible strategic value potential

 

 

Characteristics of strategic selling vs. lower maturity selling



Strategic selling to the competitive aspirations of senior business executives

also unlocks access to unbudgeted capital funding for investments into competitiveness


  


Do you need to improve your team’s ability
to engage with customer senior business executives?

 



Magnolia Strategy offers consulting, training, and mentoring in strategic selling

to senior business executives who control the operating and capital budgets
used to drive their company’s competitive advantage


Alex Markevich, Founder and Managing Director of Magnolia Strategy,
combines insights from an international career spanning executive leadership,
strategic management consulting, business architecture, and enterprise software sales

with custom frameworks he developed specifically for this purpose


He has served as a Chief Executive Officer, delivered over 50 strategic management consulting projects to senior executive clients in almost all industry sectors,

led or advised on over 300 software sales engagements,

and trained over 1,000 sales and sales support professionals in strategic selling